2^nd Love Cosmetics is curious to find out what’s this year’s Spring beauty trends, is it going to be: must kiss lips, eyes that pop, rosy glow, starry eyes, sunny cheeks - basically what is your SPRING LOOK?

Starting February 22^nd, you will be able to enter our contest by submitting a full face photo to us.

There will be two prizes, a Grand Prize and a 2^nd Love Choice Price. The contestant with the most “likes” will be our Grand Prize winner and the 2^nd Love Choice Prize will be chosen by us for showing us your best Spring look. For further details and to see how to enter, see below!

CONTEST RULES: NO PURCHASE NECESSARY TO ENTER OR WIN. OPEN TO US AND CANADA RESIDENTS ONLY.

CONTEST DESCRIPTION: 2^nd Love Cosmetic’s - Spring Makeup Contest (the "Contest") begins at 12:01 a.m. (Pacific Time ("PT") on February 22, 2012 and ends at 11:59 p.m. (PT) on March 15, 2012 ("Contest Period"). The Contest provides entrants with an opportunity to submit a photo of their Spring Makeup look, a "Submission." This Contest will judge how well your makeup applies to the theme of the contest. By participating in the Contest, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of 2^nd Love Cosmetics, Los Angeles, California, 90013 ("Sponsor"), which shall be final and binding in all respects.

HOW TO ENTER: To enter, visit our website’s promotional page at http://www.my2ndlove.com/makeup-conest. Contestants can also view more details on 2^nd Love’s fan page (http://www.facebook.com/2ndlovecosmetics) under the Makeup Contest tab. Submit your photos by 11:59 p.m. (PT) on March 15, 2012. Limit one entry per person, entrants can only win once. Submissions will not be acknowledged or returned once submitted to the Sponsor. If Sponsor receives substantially similar Submissions, the Submission received first will be deemed the eligible Submission. All entries must be received by March 15, 2012. ELIGIBILITY: To enter the Contest, you must be a legal resident of the United States or Canada and be at least 14 years old to enter. Contest is void in Puerto Rico, U.S. territories and possessions, and where restricted or prohibited by law. No inappropriate photos will be allowed.

JUDGING CRITERIA AND VOTING PROCEDURE: The Contest photos will be uploaded on Facebook by March 16, 2012. Judging for the Grand Prize will be based on the number of Facebook fan likes. Visitors to 2^nd Love’s fan page can vote on their favorite makeup look by liking the photo.

The 2^nd Love Choice Award prize is judged based on creativity, originality, and adherence to the contest description rules by of 2^nd Love Cosmetics. The voting period begins on March 16, 2012 and ends on March 31, 2012.

WINNER SELECTION AND NOTIFICATION: The Grand Prize Winner will be determined by the greatest number of “likes” a contestant receives by 11:59PM PT on March 31, 2012. The 2^nd Love Choice Award Winner will be selected by April 2, 2012 by the Sponsor, whose decisions are final and binding in all respects. The potential Grand Prize Winner will be notified by e-mail. If the winner of the Contest cannot be confirmed within ten (10) days from the first notification attempt, then such person shall be disqualified and an alternate winner for the Contest will be selected. Sponsor's decisions with respect to the Contest are final and binding in all respects. Sponsor may post the winning Submission on my2ndlove.com and on http://www.facebook.com/2ndLoveCosmetics. In the event that no entries meet all of the stated requirements/criteria, Sponsor reserves the right to not reward the stated prize(s).

PRIZE(S): Grand Price & 2^nd Love Choice Award

Grand Prize: Winner will be chosen by the highest number of LIKES for their photo  

TOTAL RETAIL VALUE: OVER $140
1 - Beauty Treats 120 Palette
2 - Marble Blush
2 - Bronzers
3 - Lipsticks
2 - Eyeliner Gels
1 - 3 Piece Lipgloss Set
1 - Pink Makeup Case

2nd Love Choice Award: Winner will be chosen by 2^nd Love Cosmetics

TOTAL RETAIL VALUE: OVER $100
4 - Eyeshadow Duos
2 - Marble Blush
1 - Bronzer
2 - Lipsticks
1 - Eyeliner Gel
1 - 3 Piece Lipgloss Set
1 - Hello Kitty Makeup Bag

Note: The Prizes are not transferable and are not redeemable for other prizes, merchandise, or cash.

PRIZE CONDITIONS: Except where prohibited by law, the Winner's entry and acceptance of the Prize constitutes permission for the Contest Entities to use said Winners' name, photograph, likeness, statements, biographical information, voice, and city and state address on a worldwide basis, and in all forms of media (including posting on the internet and on a winner's list), in perpetuity, without further compensation.

RELEASE: By participating, entrants agree to be bound by these Official Rules and the decisions of the Sponsor and waive any right to claim ambiguity in this Contest or these Official Rules.

This year, you will save 25% on all blushes, 15% on all lip products, and 10% on everything else.

When your total adds up to $25 dollars or more, you'll automatically receive our long lasting black eyeliner gel! Spend $50 or more, you'll also receive FREE SHIPPING!

Shop now for your favorite shades of red makeup!

For this year's Valentine's Day sale, we're featuring:

25% OFF ALL BLUSHES
15% OFF ALL LIP PRODUCTS
10% OFF EVERYTHING ELSE

Also, if you spend $25 or more, you can receive our Black Eye Liner Gel for free!

Best,
2<3

Photo courtesy of Kizuna-chan

2nd Love Cosmetics

Hope you all rang in the new year's in style with a fresh New Year's makeup. Do any of you have any makeup resolutions you want to share, maybe trying a different look or anything like that? Let us know by posting on our facebook fan page found at www.facebook.com/2ndlovecosmetics or send us an @message on twitter @2ndlovecosmetic.

Look out for more new products from 2nd Love Cosmetics coming in 2012!

- 2<3

Hope you all had a wonderful xmas weekend. Over the weekend, we were curious to see what you all think about your male friends giving you makeup as a gift. Would you feel offended in any way? Let us know by answering our Facebook Question!

http://www.facebook.com/questions/10151098244865072/?qa_ref=qd

Enjoy the rest of your holiday season and Happy New Year from 2nd Love Cosmetics!

<3 <3

Happy Friday to all the makeup lovers!

This week we held a makeup giveaway on Facebook and Twitter. Entering both contests were simple. For Facebook, all you had to do was tag your name on the photo and for Twitter, you just had to retweet the statuses!

We gave away two Baked Eyeshadows on Facebook - congratulations Ali Mercer!

For our brand new 2nd Love Paraben Free Lipgloss Set and Mulberry Signature Lipstick goes to xoxLadyJ!

Have a great weekend everyone and stay connect with 2nd Love via Facebook and Twitter!

http://www.facebook.com/2ndlovecosmetics

http://www.twitter.com/2ndlovecosmetic

Each baked product from the collection emphasizes the capability to apply the makeup with a damp brush for a bolder concentrated shade. 2^nd Love’s baked eyeshadow duos feature a lighter shade for highlighting and a darker shade for contouring the eyes. The baked blushes help define and contour the cheek bone and to also add a rosy glow onto the cheeks. Lastly, 2nd Love’s baked bronzer line consists of 4 shimmery individual shades and when applied, separate or blended together, will provide your face and body with a radiant glow.

“This collection is my absolute favorite! We manufactured these baked products because we believe that it provides the makeup artist the best value and versatility. You can these baked products wet or dry so it’s up to the makeup artist,” said Terry Hsiao, 2^nd Love Cosmetics’ CEO.” Raymond Ching of 2^nd Love adds, “We continue to hear positive reviews of our Baked Makeup Collection. It really does put a smile on our faces when popular makeup artists prefer our products than more well known brands. Some customers have even made review videos stating that ‘this is the best blush I have ever owned.’” To see the latest Baked Makeup Collection, including the baked eyeshadows, baked blushes, and baked bronzers and other products by 2^nd Love, please visit 2^nd Love’s website.

About 2^nd Love Cosmetics

2^nd Love Cosmetics, a professional cosmetics manufacturer and beauty products company, develops quality cosmetics with innovation and style. 2^nd Love’s ever-growing line of professional products suits all skin and age types. To learn more about 2^nd Love Cosmetics, go to http://www.my2ndlove.com or visit us on our Facebook Fan Page.

We hope everyone enjoyed playing each contest to try to win one of our Signature lipsticks! We gave away lipsticks to 20+ people and we're looking to giveaway more in the future! This lipstick giveaway provided fans of 2nd Love to try out our products free of charge.

From the inital feedback, many winners are enjoying their lipstick and we're happy about that! If you're a winner and you haven't claimed your lipstick yet, please email marketing@my2ndlove.com to redeem your prize.

Getting ready for the Holiday gift giving season? Well 2nd Love has some nice stuff in store for you! We're launching our 3 pc. shimmery lipgloss set very soon so stay connect with us by liking us on Facebook or subscribe to our newsletter!

We'll be offering customer favorites and all you have to do is tune in on Facebook!

Browse: http://www.facebook.com/2ndLoveCosmetics

Best,

2nd Love Cosmetics

Hope ya'll had a fun-tastic Halloween weekend. While browsing YouTube and other makeup bloggers, we saw some pretty intense makeup on some Halloween costumes. At the end of October, we released a brand new color to a hot seller of ours!

Below, you'll see a picture of the swatch, product packaging, and a studio shoot of the 2nd Love Silver Eyeliner Gel.

We're very excited about this product release and we are seeking in to more products lines. If you would like to see a product line come out, shoot us an email at marketing@my2ndlove.com and we'll consider your suggestion :)!

For a smudge free long lasting eyeliner, our quick dry eyeliner gel is perfect for all day wear - SHOP NOW!

For inspiration, you can look at this fantastic vampire makeup look done this year!

http://www.youtube.com/watch?v=eBhU02UZI3E

In celebration of the Halloween spirit, we're offering FREE SHIPPING up until 10/31! So get your holiday shopping on all products!

Got a great pink look? Send your photo to marketing@my2ndlove.com and we'll feature it!

The Grand Prize Winner goes to Peyton Lashlee

First Runner Up goes to Emilyann Pool

And our 2nd Runner Up goes to Viri Garcia

Congratulations ladies! Check back often at 2nd Love as we'll be hosting more giveaways and contests in the future!

To vote, you have to be a Fan of 2nd Love Cosmetics! So hit that like button. From there, "like" the best makeup/look and the top 3 will receive the prizes! Good Luck! Last day to cast your vote is on 9/15/2011!

Click here for our Facebook Fan Page: http://www.facebook.com/2ndLoveCosmetics

Official Contest Rules for 2^nd Love Cosmetic’s - “What’s your Autumn Beauty Look?” Makeup Contest

Want to win 2^nd Love’s most popular products? All you have to do is something you do every day! 2^nd Love Cosmetics challenges you to put on your best Autumn look! Starting August 1^st, you will be able to enter our contest by submitting two (2) photos to us, one (1) close up and one (1) from the waist up. This contest will be judged based primarily on your makeup. The contestant with the most “likes” will be our Grand Prize winner! One Grand Prize and 2 Runner-up prizes will be awarded. For further details and to see how to enter, see below!

CONTEST RULES:  NO PURCHASE NECESSARY TO ENTER OR WIN

CONTEST DESCRIPTION: 2^nd Love Cosmetic’s - “What’s your Autumn Beauty Look?” Contest (the "Contest") begins at 12:01 a.m. (Pacific Time ("PT") on August 1, 2011 and ends at 11:59 p.m. (PT) on August 31, 2011 ("Contest Period"). The Contest provides entrants with an opportunity to submit photos of their Autumn look, a "Submission." This Contest will primarily be judging your makeup. By participating in the Contest, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of 2^nd Love Cosmetics, Los Angeles, California, 90013 ("Sponsor"), which shall be final and binding in all respects.

HOW TO ENTER:  To enter, visit http://www.facebook.com/2ndLoveCosmetics and “like” our fan page to view the contest entry rules under the “Contest” tab. Follow the directions on the Tab and submit your photos by 11:59 p.m. (PT) on August 31, 2011. Limit one entry per person, entrants can only win once. Submissions will not be acknowledged or returned once submitted to the Sponsor. If Sponsor receives substantially similar Submissions, the Submission received first will be deemed the eligible Submission. All entries must be received by the end of the Promotion Period.

ELIGIBILITY: To enter the Contest, you must be a legal resident of the United States or Canada and be at least 14 years old to enter. Contest is void in Puerto Rico, U.S. territories and possessions, and where restricted or prohibited by law. No inappropriate photos will be allowed.

JUDGING CRITERIA: Submissions received will then be judged based on creativity, originality, and adherence to the contest description rules by the fans of 2^nd Love Cosmetics on Facebook.

VOTING PROCEDURE:The Contest photos will be uploaded on September 1, 2011. Fans of 2^nd Love Cosmetics will then be allowed to vote on submissions they like.

WINNER SELECTION AND NOTIFICATION: Winners will be determined by the greatest number of “likes” a contestant receives. The potential three (3) winners, one (1) Grand Prize Winner and two (2) Runner-ups will be selected on or about September 15, 2011 by the Sponsor, whose decisions are final and binding in all respects. The potential Grand Prize Winner will be notified by e-mail. If the winner of the Contest cannot be confirmed within ten (10) days from the first notification attempt, then such person shall be disqualified and an alternate winner for the Contest will be selected. Sponsor's decisions with respect to the Contest are final and binding in all respects. Sponsor may post the winning Submission on my2ndlove.com and on http://www.facebook.com/2ndLoveCosmetics. In the event that no entries meet all of the stated requirements/criteria, Sponsor reserves the right to not reward the stated prize(s).

PRIZE(S): The Grand Prize Winner ("Winner") will receive the following prize package ("Prize"):

Grand Prize - Autumn Beauty Guru Prize Pack in a Makeup Case (Valued at $130)

Two (2) - 2nd Love Baked Marble Blush

Two (2) - 2nd Love Baked Eyeshadow Duos

Two (2) - 2nd Love 3D Single Eyeshadow

Two (2) - 2nd Love Lipsticks

Two (2) - 2nd Love Eyeliner Gel

One (1) - 2nd Love Baked Glow n’ Bronzer

One (1) – Beauty Treats Kabuki Brush

One (1) – Beauty Treats Face Powder Brush

One (1) – Beauty Treats Fan Powder Brush

One (1) – Beauty Treats Eyeshadow Brush

One (1) – Beauty Treats Slanted Eyeliner Brush

One (1) – Large Makeup Case

Runner up prizes includes one of the following:

Runner Up #1 - Autumn Beauty Pro Pack in a sleek Makeup Bag (Valued at $70)

Two (2) - 2nd Love Baked Eyeshadow Duos

Two (2) - 2nd Love Lipstick

One (1) - 2nd Love Baked Glow n’ Bronzer

One (1) - 2nd Love Eyeliner Gel

One (1) – Beauty Treats Face Powder Brush

One (1) – Beauty Treats Eyeshadow Brush

Two (2) – Makeup Bags

Runner Up #2 - Autumn Beauty Artist Pack in a sleek Makeup Bag (Valued at $60)

Three (3) - 2nd Love 3D Single Eyeshadow

Two (2) - 2nd Love Lipstick

One (1) - 2nd Love Baked Marble Blush

One (1) - 2nd Love Eyeliner Gel

One (1) – Beauty Treats Fan Powder Brush

One (1) – Beauty Treats Eyeshadow Brush

Two (2) – Makeup Bags

Note: The Prizes are not transferable and are not redeemable for other prizes, merchandise, or cash.

PRIZE CONDITIONS:  Except where prohibited by law, the Winner's entry and acceptance of the Prize constitutes permission for the Contest Entities to use said Winners' name, photograph, likeness, statements, biographical information, voice, and city and state address on a worldwide basis, and in all forms of media (including posting on the internet and on a winner's list), in perpetuity, without further compensation.

RELEASE: By participating, entrants agree to be bound by these Official Rules and the decisions of the Sponsor and waive any right to claim ambiguity in this Contest or these Official Rules.

If you'll be at Vegas and attending the ASD show, we'd like to see you from 7/31 to 8/3!

Our booth number is S-215 and we'll be located at the Style & Beauty - Central Hall! Come stop by for super sweet deals on 2nd Love Cosmetics as well as Beauty Treats!

More Info: http://n2b.goexposoftware.com/events/asdf2011/goExpo/exhibitor/viewExhibitorProfile.php?__id=153

http://www.asdonline.com/lv/

To find our booth in Pavillion A (A17379), click on this link below:

http://s23.a2zinc.net/clients/pba/cpna2011/public/booth.aspx?BoothID=260182

See you there!

The 2nd day on sunday was just as great! Saw some faces from the day before but many more new.

One word sums it all up - Wow! What an amazing turnout for both days. Our booth was swamped, and got us working from start to finish - super busy! It was very exciting to see many bloggers/youtube people come swing by to say hi! We can't wait for next year!

Many of you are curious where our booth will be at IMATS 2011 Los Angeles this year. For the coming event (June 25th and June 26th), 2nd Love will be located at booth #707 in the Beauty-Treats section. Be sure to swing by to say hi to our friendly staff. We’ll be more than happy to help you choose that perfect color combination.

As of 6/20/2011, Saturday tickets have officially sold out! If you’re on the fence about going, please purchase your Sunday tickets now before they are all gone as well. There’s only one IMATS LA, be a part of the largest make-up convention in the world.

Visit www.imats.net for more information!

First and foremost, welcome to our newly designed website! I hope you like the changes because we sure do. 

For this new website, you'll find that we have re-evaluated some of our prices for our products so now you'll get to enjoy them at a lower cost. 

We'll be attending IMATS Los Angeles this year so be sure to check us out at booth #707!

Best,

2nd Love Cosmetics